As a traveling music therapist who used to clock 600+ miles per week on the road, marketing from home sounds soooooo lovely, relaxing, and [BONUS] productive!
If the internet was this awesome in 2005 when I opened up shop, I would’ve thrown money at Facebook, Google, Parents.com, Yelp, PennySaverUSA.com, GroupOn, local newspapers, and anything I could find… just to feel more productive lying down in my bed, recovering from my day-to-day field work.
But here’s the truth: If you do not understand Return On Investment (ROI), then do not spend money advertising your services at all.
There are so many ways to deeply connect with people online. I could recommend Facebook ads, Google adwords, purchasing or renting email lists from local organizations, writing guest blog posts or articles for influencers in your locale. But nothing on this list would matter unless you understand ROI for your efforts.
Entrepreneurs are not risk takers. They are calculated risk takers ~ Leonard C. Green
Here how to calculate ROI for any *online* or hybrid online/in-person advertising experiment: