Last month I wrapped up the first Online ZEN course, and I have only now begun to realize how pertinent program evaluation procedures are.

Of course, I’ve sent out surveys to my regular clients before. But after reading the Online ZEN evals, I’m convinced that I need to do this with my regular music therapy & drumming clients on a continual basis. I’m so grateful to have this crossover insight. The feedback has been extremely helpful to me while I ramp up for the next course.

Now for the good stuff. You know your business is already awesome. How can you sustain it and keep your clients uber happy?

Let’s start with 6 key questions to ask. I adapted these from my coaches at B-School, who adapted theirs from Sean D’Souza.

Sustain music therapy business

(For new clients) What hesitations did you have before hiring a music therapist? This one will open a window into questions and/or issues your potential clients may have that you haven’t thought of. Any answers to this question should be turned around and placed in bold fonts and large types on your marketing and educational materials. For instance, your client’s answer “We weren’t sure we had money in the budget” should turn into educational material like this “Are you concerned about spending money in your budget? Here are 3 ways music therapy can actually *save* your facility money.” Capiche?

What short-term changes do you notice in your patients/students/residents/clients/families after a music therapy session? Reading the answers to this one will help you understand whether your clients are seeing the same changes that you are. Compare your documentation notes to these answers.

What long-term changes have you noticed in your patients/students/residents/clients/families after being involved in music therapy for ____ amount of time? Answers here will help you carve out the long-term treatment plans, and compare to your own documentation.

What is the most effective music therapy intervention you’ve seen used with your patients/students/residents/clients/families? (or, What is your favorite drumming experience you’ve seen us use at your facility?) Whatever answers you get here, do MORE of in your sessions.

Would you recommend music therapy to your colleagues? This triggers your client to think of how they might be able to take action and spread the word about your services for you. The strongest marketing is done by word of mouth.

Please explain in as many words possible how we can make our music therapy services better. This will give you a hint as to how you can serve your clients even better. Seeing this question let’s your clients know that you deeply care about giving them the best experiences possible.

You could dig deeper, but this is a solid start. Also, I enjoy open-ended, narrative answers more than multiple choice. You can see more of your clients personality and preferences this way.

How do you evaluate your music therapy or drumming programs? How do you keep your clients happy?

PS There’s still room to sign up for the Boomwhacker Party tomorrow! 82 people have registered so far. Grab your complimentary ticket here.

If you liked this post, then you’ll love these:
How To Sell Music Therapy and Drum Circles
Drum Circle Facilitation and Music Therapy – The Difference
10 Fast Ways to Build Rapport With And Uplift Older Adults

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